It’s no surprise that around 90% of all buyers use the web to search for homes, in fact about a third of the buyers start searching online as their first step. And a whopping 40% of buyers first found their home online as opposed to 35% that were introduced to it through their Realtor and 11% that drove by the for sale sign. Of course these days most for sale homes are listed online, but we have some special insight to be sure your home rises to the top of every buyer’s search! We have a little extra edge here…Mr. Batson, or broker/owner founded IFS Direct—now part LenderLive, one of the largest providers of technology to the mortgage industry, and served as Chief Technology Officer of LenderLive for five years. His wide range of technical experience gives us that little edge compared to the typical agent.
We use Search Engine Optimization (SEO) techniques and pay per click advertising to insure maximum online exposure. This drives loads of visitors to our site each month! We actually developed a computer program that matches up all the listings in the MLS and creates an individual Google ad for every listing, subdivision, city, builder, etc.. Hundreds of thousands of unique ads capture the interest of home buyers and bring them to our site where you home is featured!
Every lead is tracked by our team of buyer agentsusing our own proprietary Customer Relationship Management system.
We are one of the only real estate firms to advertise individual listings on Google, one of the leading search engines. When a user searches for a ‘home in YourTown’, a direct link to your featured listing may appear!
REALTOR.com Showcase Listing With Virtual Tours & Multiple Photos
The visual impact of photos gets results! According to the NAR, the number one request of online home shoppers was multiple photos and virtual tours.
Therefore, your online listing will include many quality color photos of your home, inside and out, as well as a great, full-color virtual tour that can be viewed by potential home buyers anytime they like.
In addition to being displayed on this website, your house will also be featured on the number one real estate site on the net—Realtor.com.
It will be highlighted as a showcased listing including multiple photos, a virtual tour link, custom comments and a banner. Only about 10% of Realtor.com’s listings are ‘showcased’, so your home will really stand out!
Exposure in multiple REALTOR® databases mean MORE SHOWINGS!
There are two primary multiple listing services (MLS) in the the Denver Metro area and the Boulder and Northern Colorado areas.
Most agents pay to belong to just one MLS system in their main geographic area. Brass Key is a member of both. We will include your listing in multiple MLS systems as appropriate, based on your home’s location.
This means more REALTORS® will see your home when searching the MLS database for listings to show their clients. It also means that your listing will feed to more websites, and in some cases show up twice on many websites. This is another extra step Brass Key extends to insure maximum exposure for your home.
Additional Online Exposure
We frequently post your home for sale on Craigslist. We showcase your home on the popular site Zillow, Trulia and many other online real estate sites . The bottom line is if someone is searching online, they WILL find your home presented with accurate details, great photos and a virtual tour (subject to the limitations of individuals sites of course).
Did you know that 11% of buyers last year actually found their home by driving by and seeing the for sale sign?
We think a quality sign and great, regularly stocked flyers with quality color photographs are really important. We have a large “yard arm” sign to catch buyer’s attention and develop a two page brochure with quality photography. Don’t you hate it when a property is out of flyers? So do we! We’ll stay in touch with you to ensure flyers are always available.